Board Colour
Understanding Different Cardboard Colours and Their Uses
Choosing the right cardboard colour isn’t just about aesthetics—it can impact branding, print quality, and overall presentation. Here’s a breakdown of the most common board colours and their benefits:
Kraft Brown
Made from natural, unbleached fibres, kraft board is the most popular choice for its rustic, eco-friendly look. It’s often used in shipping, industrial, and eco-conscious packaging, providing durability and a natural appearance that appeals to brands focused on sustainability.
The most widely used option, brown kraft board is strong, durable, and eco-friendly. It offers a natural, rustic look and is ideal for brands that prioritize sustainability. Darker prints work best on kraft, while lighter colors may appear more muted.
White
White board has a clean, polished appearance, ideal for high-quality printing and branding. It’s often chosen for retail and e-commerce packaging, as the bright surface allows colours and logos to appear vibrant and sharp, giving products a professional look.
White cardboard provides a clean, high-end appearance, making it perfect for premium packaging. It enhances color vibrancy, ensuring logos and graphics appear crisp and bold. This is a great option for printed boxes where detail and contrast matter.
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