eCommerce Packaging Vs Postal Boxes
A couple of weeks ago we put together a post about the different types of postage boxes to use for shipping products. You might also want to consider eCommerce packaging as an alternative to postage boxes, but let’s have a look at the differences between the two so you can make an informed decision.
There are four main differences between eCommerce packaging and postage boxes: speed, delivery, efficiency, and the unboxing experience itself. Whether you are a small independent business or are a larger corporate business selling high volumes of product, eCommerce packaging could help save your business time and money.
Fast eCommerce Packaging = Happy Customers
In the current day and age, everyone wants their goods to arrive the second they have pressed the purchase button! The quicker you can send out your products, the better you will look against your competitors. You only have to have a scan through product reviews on a website to see that speed of delivery is regularly mentioned.
What does speed have to do with eCommerce packaging though? You need to make sure that you can quickly package your items, but that you don’t compromise on the unboxing experience. Rather than just popping your products into a standard cardboard box, a custom postage box with your own branding on it would be the perfect fit.
Save Your Business Time & Money
Now that is a game-changer for any size business! You might be under the impression that your bog-standard cardboard boxes are already serving their purpose, so what good is it spending money on bespoke postal boxes? Even if something is working within your business, it is always good to take the time to review your processes and procedures to see if any improvements can be made. This also includes your packaging strategy
When was the last time that you calculated how long each order takes to pack? Once you have that figure, work out the hourly labour cost. Then multiply that figure by the number of orders you ship each year. Staggered by the cost you end up with? A packaging review could well be in order!
Improved Customer Experience
We have spoken a lot recently about the ‘unboxing experience’ and how you need to wow your customers in order to grow your team of brand advocates. Whilst the actual delivery of your product to your customers is not something you can control, don’t dismiss this part of the process. For example, are you finding that your postal boxes are arriving squashed and with dented corners? Could you use smaller letterbox boxes for your products instead?
Add Value To Your Brand
It isn’t just the influencers you see on social media who should get to enjoy the unwrapping experience when your products arrive on their doorstep. If you invest in customising your packaging, this will add value to your brand overall. The more that customers believe in your brand, the more they will tell their friends and family about your products. You will turn them into your own little selling team!
Which eCommerce Packaging Is Right For Your Business?
There are lots of times when bespoke postal boxes may be the right fit for an eCommerce business. In smaller businesses, when time is not an issue, cardboard boxes are more frequently used. This is because they look professional, and are easy to customise with tissue paper and printed tape. Cardboard boxes are also great for the environment, which is very important as consumers are becoming more aware of the importance of purchasing from sustainable brands.
One limitation of a cardboard box is that they are usually supplied flat and need assembling. Perfect if you are a start-up business and don’t have the facility to store lots of packaging. However, they do take time to put together. eCommerce packaging, on the other hand, are easy to assemble as they have a ‘pop-up’ construction. They also come with anti-theft tabs so you can rest assured your products will land safely in the hands of your customers.
If you would like some assistance in choosing the right eCommerce packaging for your products, give the team at Quickbox a call on 01472 868047, or drop us an email on [email protected], we are more than happy to help.