When creating custom packaging boxes for your product it can be hard to know where to start. Sometimes simplicity is more valuable than having too many different colours as this can dilute your brand. You should always think about how the end-user is going to portray your packaging, as your packaging provides part of the whole user experience.
Don’t Be Generic
For your packaging boxes to make a real impact and help to boost your brand, it is a good idea to have something that is unique. Keep it practical though, you need to make sure your customers can easily open the box after all.
Using a cheap and boring design is not going to grab the attention of your customers. Although there may be an initial outlay associated with branding your packaging, you need to consider it as an investment. Having packaging that is eye-catching will help you make the right first impression. It will also help your products to stand out from the competition too, which is always a bonus.
Choose The Right Colours
Colours can bring about different emotions with people, so when choosing your packaging design bear this in mind. Not only can the perception of your products be altered by colour, but it can even influence buying decisions too. That is why when you choose to rebrand your business it is always a good idea to bring in an experienced graphic designer to help with this.
Bright, warm colours are great at catching attention and creating excitement around your brand. On the other hand, softer colours like green are calming and often associated with health and relaxation. Take the time to carry out consumer research to see which colours your audience associate with your brand. Some colours have been used for years for certain products, and those colours are ingrained in our minds – for example, the different types of milk.
Make Sure It Is Easy To Open
This applies to both on-shelf packaging and postal packaging. Shop staff will want to get your products onto the shelf as quickly as possible, and end-users will be desperate to open their package after waiting for it to be delivered. You don’t want your product to be damaged during the opening process, so the easier you can make it for people the better.
Sustainability
More and more consumers are changing their buying habits, and supporting those brands who have ethically sourced products. One way of setting yourself apart from the competition is by making your packaging sustainable, or better still, reusable. If your packaging is reusable for other purposes this can be very powerful. It will serve as a reminder of both your products and your brand, way after the initial purchase.
A custom printed box with your logo on it could be used for storage and will be a constant reminder of your brand. So although the initial investment might seem like a large outlay, think of it as a long-term branding exercise.
Going back to the sustainability side of things, the population seems to be shifting towards reducing their use of plastics – which is where corrugated cardboard comes in nicely. It has always been a popular choice for manufacturing custom packaging, but with new technologies becoming available it is much easier nowadays.
Cost-Efficiency
One final thing to note when choosing a packaging box to make your products stand out is cost. Both pallet dimensions and Royal Mail shipping costs need to be taken into consideration, as this will help to keep your overheads low and your profits high. By taking the time to optimise your cardboard boxes and packaging to take up less space, you will be able to get more products on a pallet. Therefore increasing your profit margins.
If you would like any more information about the custom packaging boxes that we can supply here at Quickbox, please call the team on 01472 868047 or email sales@quickbox.co.
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