Gone are the days of selling products in boring brown cardboard boxes, unless you want your brand to mingle in with everyone else’s of course. Although we don’t like to admit it, we still like to judge things by how they look. So making the right first impression to your customers is essential. We have mentioned it before, but customisable packaging is one of the best marketing tools as it allows you to leave a lasting impact and help your customers become brand advocates.
What Is Custom Packaging?
Custom packaging isn’t just about adding colour or your branding to a cardboard box, it can also mean changing the shape, size, style, material and varnish of the packaging. Rather than having one box for every product, custom packaging is tailored to your individual needs. For any business looking to scale and grow, customisable packaging is going to help with this. Here are the top benefits of custom packaging:
1. It is your first impression
Imagine if you received two parcel deliveries at the same time, one which was a plain cardboard box, and the other which was fully branded. Which would you open first? Sometimes it is also about how the packaging feels in the hands of a customer. If you think about some of the higher-end brand packaging, you will notice that they feel expensive and elegant – before you even open the box and get to the product itself!
2. Unboxing should be an experience
You only have to scroll through Instagram or YouTube and you will be flooded with unboxing videos from celebrities and influencers. You will appreciate how important custom packaging is when it comes to the experience your customers have with your brand. Unboxing has become a social experience! If your business solely operates online this will be the main contact they have with you. Make it special, leaving your customers wanting more. Let them spread the word for you.
3. Adding your logo is memorable
There are lots of different ways that you can add your logo to a custom box to make it ‘pop’. You could simply opt for printed tape, or choose from UV printing, debossing or embossing, and lots more. The best thing to do is to request some samples from a packaging manufacturer and ask them for advice on which would work best with your logo.
4. Stand out in the crowd
With some businesses, their packaging almost becomes iconic. A great example of this is Tiffany London. Even if you saw one of their little blue boxes without a logo on it, you would instantly associate it with their brand. It is truly unmistakable, and has become so popular they have actually started making products (a necklace) that incorporate the little blue box itself! That isn’t to say that you have to start making a product that is identical to your packaging, but you might want to start thinking outside the box a little. If the core value of your business is helping the environment and being eco-friendly, your packaging should reflect that.
5. Make the investment
Customisable packaging is going to be more expensive than your standard packaging, but this doesn’t mean you have to have a multi-million pound budget. At Quickbox we can provide custom packaging at any quantity you require – there is no minimum order. Making it a more affordable option for smaller businesses.
Customisable Packaging Decision Time
It is overwhelming to think about all the different types of printing options available to customise your packaging. This is why you need to talk to the experts. Our team are on the end of the phone to answer any questions you may have regarding customisable packaging. Contact us today on 01472 868047.
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